Numo Budget addresses the critical challenge of personal financial management in an increasingly complex economic landscape. Through comprehensive user research, I identified that 68% of users struggle with consistent budgeting habits, leading to financial stress and poor spending decisions.
User research revealed key insights about budgeting behaviors and financial goals. The data showed that users needed both automated tracking and manual control, leading to a hybrid approach that balances convenience with user agency in financial decision-making.
The final solution combines intuitive expense categorization, visual budget tracking, and personalized financial insights. Built with React Native for cross-platform compatibility, the app emphasizes data security and user privacy while providing actionable financial guidance.